A product that doesn't get used, doesn't get re-ordered.
Keepwell engages customers via conversational messaging during their money-back window, building the daily habits that secure the re-order while capturing insights from day one.
Keepwell guides you through your first 30 days to make sure you're actually getting results.
Set your goal
Use the Product
Review after 30 days
A
Alice Mushroom's Keepwell
+1 (415) 555-0142
Today · 8:00 AM
Long shifts can wreck your sleep. Let's fix that.
What would help most right now?
Fall asleep faster when I finally get home
What time do you normally go to bed (so I can help you take Nightcap at the right time)?
1am
Perfect, take Nightcap at 12:15am for maximum efficacy, 45 mins before bed. I'll text you a quick reminder at that time.
Text message
↑
keepwell.alicemushrooms.com
×Keepwell
Hi, Natasha
Your pattern · 8 days inYou reported sleeping better 4 nights this week
Streak8 days 🔥
Squares taken9 of 16
This week2 squares / day
M
T
W
T
F
S
S
Recent logs
BrainstormToday · 8:12 AM · with coffee
NightcapYesterday · 9:45 PM · before bed
BrainstormThu · 7:58 AM · before meetings
4
Nights of better sleep
MTWTFSS
Sleep is stacking up
Four better nights this week. Keep the streak going tonight.
Keep it going
Step 1: Boost conversions with a third party guarantee widget
Step 2: Keepwell engages with customers and helps build the habit
Step 3: Customers see the impact your product is having
From the team behind $500M+ in DTC health sales
Designed with
aliceSeedJustFoodForDogsSupportPets
#
#alice-keepwell
8:04 AM
C
KeepwellAPP8:04 AM
Good morning ☀️ — here's what happened overnight.
Last 24 hours
📈+147 rituals logged · streak avg up 1.2 days
✉️Klaviyo · milestone flow CTR 34% (+8 pts vs. broadcast)
💬Postscript · 3-day gap recovery 41% reply rate
🆕Built 2 new flows for sleep-disrupted customers
⚠️12 customers at refill risk — drafted re-engagement
Habit dashboard
Daily ritual adoption across your customer base
7d30d90d
Active ritual
68.4%
↑ 4.2 pts
Avg. streak
14 days
↑ 2 days
D30 retention
81%
↑ 6 pts
Refill rate
73%
on track
Engagement vs. send activity
Ritual completedSMS sentEmail sent
Recent rituals
Last 24 hours
MMarisa K.
22 day streak
On track
DDevin O.
14 day streak
On track
SSara L.
3 day gap
Nudged
JJamie W.
9 day streak
On track
RRiley P.
7 day gap
Re-engage
Triggered just now
Behavior-based
SMS · Sara L.2m ago
Missed yesterday? No worries — your next ritual is waiting. Open the app.
Trigger: 3-day gap detected
Email · Marisa K.11m ago
22 days strong. Here's what your routine is doing for you.
Trigger: streak milestone reached
PDP widget drives conversions
30-day money-back guarantee
Keepwell guides you through your first 30 days to make sure you're actually getting results.
Set your goal
Use the Product
Review after 30 days
SMS-first logging helps build habits
8:42
A
Alice Mushroom's Keepwell
+1 (415) 555-0142
Today · 8:00 AM
Alice Mushroom's Keepwell is here to help you make the most of Brainstorm. Let's get your 30-day challenge started.
What's your main goal?
Sharper focus in meetings
Perfect — we'll build your 30-day protocol around that. Tap to continue →
Text message
↑
Portal helps deliver the big picture
Alice
Hi, Marisa
Alice
Hi, Marisa
Your pattern · 14 days in
Your best focus comes from 2 squares with morning coffee.
87%Focus quality this week
See what's working →
Sleep last night
Apple Health
5h 42m
Below your 7-day average
We've adjusted today's suggestion to match.
Absorption window
Pattern
7:30 – 9:00 AM
Strongest response after coffee
Bars to next refill: 12 · ships Nov 24
The problem
The Consumption Gap is killing your customer base.
Your money-back guarantee period is your main chance to get a customer to form a habit. But with only email and SMS blasts covering this gap, your product isn't used properly or worse, not used at all.
The Solution
From purchase to proof of progress.
Three surfaces that turn a checkout into a habit — and a habit into retention.
30-day money-back guarantee
learn more
Widget
Convert more buyers at the product page
Embed a verified guarantee on your PDP to encourage hesitant buyers to take action.
De-risk the purchase for hesitant shoppers
Offer guided setup immediately after checkout
Back your guarantee with independent verification
Set success criteria before purchase
Works with
Evening Natasha 🌝 if you're heading to bed at 10ish then now is the best time to take Nightcap
Just took it
8day streak 🔥
Nicely done! I'll check in with you in the morning to see how you feel. Sleep well 😴
Conversation
We help them build the perfect habit
Use your first-party quiz data or have Keepwell ask the user what they're looking to get out of your product.
Capture what customers want from your product
Personalize the guarantee to their goals
Schedule reminders around their routine
Help customers form the habit
Channels
4
Nights of better sleep
MTWTFSS
Sleep is stacking up
Four better nights this week. Keep the streak going tonight.
Keep it going
Portal
Show the impact your product is having
Customers track usage, streaks, and the real improvement your product is delivering.
Reward habit formation with streaks and unlocks
Help them visualize the impact you're having on their goal
Understand your Consumption Gap — walk through where customers drop off after the first order, and what's working (or not) in how you're addressing it today.
2
Best practice on guarantees and Keepwell — how leading brands structure money-back windows, habit coaching, and trust signals without increasing refunds.
3
A game plan on whether Keepwell is right for you — honest fit, rollout scope, and what a pilot would look like for your brand.
Some of the 100+ brands we've worked with
Backed by operators & investors from
What you get
Signal for your team, proof for your brand.
Morning digests in Slack, third-party verified outcomes, and TCPA-compliant messaging from our infrastructure — with granular control and audit trails on every send.
Daily digest
Your morning brief in Slack
Wake up to what happened overnight — usage, flow performance, and customers who need attention — without logging into another dashboard.
#
#brand-keepwell
8:04 AM
C
KeepwellAPP8:04 AM
Good morning — here's your protocol snapshot.
Last 24 hours
📈+147 rituals logged · streak avg up 1.2 days
✅84% completed outcome check-in · verified by Keepwell
✉️Klaviyo · milestone flow CTR 34% (+8 pts vs. broadcast)
⚠️12 customers at refill risk — re-engagement drafted
Third-party verified
Boost purchases with outcomes you can stand behind
Stand behind observational claims with confidence with a third party that verifies claims and has your back.
84%
of users reported feeling more alert after 30 days
Verified byKeepwell
Compliance
Messaging infra, built in
We send from our number, follow TCPA, and give you granular control over every message — with compliance workflows and audit trails built in.
Keepwell AIUser
Intentproactive_outreach
Auditskip
PlaybookAdherence 30-day
No message to send now
Customer asked for 8pm reminders. Current time is 4:01 PM — wait until evening cadence.
Ceres
1/5
Which best describes your current life stage?
Nutritional needs shift significantly across life stages. We'll make sure your recommendation reflects exactly where you are.
2/5
What are your key health goals?
Select up to 3. We'll use these to find the right complementary products for your routine.
3/5
How would you describe your diet?
Diet patterns affect which nutrients you're likely missing. Vegans and plant-based eaters often need targeted support for iron, B12, and omega-3.
Quick check
Do you have a time of day you like to take them?
A consistent routine makes supplements more effective — we'll keep this in mind for your recommendations.
Almost there
Get your results + an exclusive offer.
Enter your email to receive your personalized recommendations and unlock 30% off your first order.
By entering your information, you agree to receive automated promotional and personalized marketing messages from Ceres. Consent is not a condition of purchase.
Your Ceres
Your personalized recommendation.
Best match for you
Women's Multivitamin 50+
Clinically formulated for women 50+
Formulated around the goals you shared in your quiz
$25.35/mo$39.00
30-day money-back guarantee
Keepwell guides you through your first 30 days to make sure you're actually getting results.
Set your goal
Use the product
Review after 30 days
Quiz funnel
Make Keepwell more personal with a quiz funnel
A branded quiz funnel captures what customers want before checkout — goals, routines, symptoms — and wires that context straight into their Keepwell.
Custom quiz funnel designed and hosted on your domain
Goals and context flow into SMS, portal, and guarantee from message one
Already have a quiz? We integrate with your existing funnel — no rip-and-replace
We built alice around a daily ritual people genuinely look forward to. Keepwell has become a goldmine of insight — showing us how that ritual takes shape, when people are engaging with it, and where we can make it even better.
Keepwell is an independent layer that helps your customers actually use your product during your guarantee period — the critical first 30 days — and gives you verified proof that they did. Customers get personalized onboarding, daily check-ins, and streak tracking. You get behavioral signals, retention lift, and a trust center that backs your performance guarantee on the PDP.
After purchase, Keepwell captures why the customer bought and turns it into a 30-day protocol — the right ritual at the right cadence, delivered by SMS, email, and calendar reminders. Customers log use with a text reply or tap. Keepwell tracks adherence, nudges on missed days, and checks in on outcomes at day 30. Verified results feed your trust center and guarantee workflow — no manual follow-up on your team.
DTC health and wellness brands where results depend on consistent use — supplements, functional foods, GLP-1 programs, skincare regimens, and subscription products with a real guarantee window. If churn happens because customers forget, quit early, or never form the habit, Keepwell is built for you. Most brands run it alongside Shopify, Recharge, Klaviyo, and Postscript.
The first 30 days is where most customers drop off — that's why Keepwell verifies around that window and backs your guarantee there. If your product is weekly, every few days, or on another cadence, we configure the ritual and reminders to match real use — not force a daily pill workflow. Longer-term habits still start in those first 30 days; we can discuss extended check-in windows with design partners when your category needs more time to show results.
A lightweight coach, not another app. They set a goal, get a daily ritual that fits how your product works, and receive smart reminders — often by text. They can reply "Y" to log a dose, connect Apple Health or their calendar for better timing, and see streak progress over the first 30 days. The experience is branded as a partnership between your brand and Keepwell, with a clear path to your guarantee if they follow through.
A public page — hosted by Keepwell, co-branded with you — where customers and prospects can see verified outcomes, guarantee terms, and product-level efficacy reports. It links from the "Verified by Keepwell" widget on your PDP. Examples include Alice Mushrooms, Dose, and Thesis. Outcome data is collected independently of your marketing claims.
No. Keepwell sits alongside them and feeds them the behavioral signals they don't have today — completed rituals, missed days, streak milestones, refill timing. We'll handle messaging during their Keepwell guarantee period via our infrastructure and pass learnings over to you to take lifecycle from there.
No. Recharge handles the subscription billing. Keepwell handles what happens between charges — the daily ritual, the habit, the reasons customers stay subscribed. Most brands run both.
Design partners ship in 2–4 weeks. See the timeline above for the full onboarding path.
HIPAA-compliant by default. BAA available. Built by the team behind the conversion infrastructure that already handles regulated health data for telehealth brands at scale.
Keepwell is built by the team at Embeddables, the conversion infrastructure platform powering some of the largest DTC health brands. We've spent years watching brands acquire customers brilliantly and then lose them between orders. Keepwell closes that loop.
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